Parisiennes, enamored with this unfamiliar neckwear, combined the French word for the Croatian nationality, Croates, with Hrvati, and the neckwear became a cravat.
The cravats started a new craze in Europe, and soon both men and women were wearing cravats. Men’s frequently were made of lace, held in place with cravat strings tied in a bow.
During the 18th century, cravats briefly fell out of favor, replaced with a stock, a folded piece of muslin wrapped around a shirt collar. Men wore their hair long, below the shoulder, and tucked the ends into black silk bags worn at the nape of the neck. This was called the bag-wig hairstyle.
In the latter part of the century, cravats again became popular. Around the turn of the century, different methods of tying the cravat came into play, and a book was published, Neckclothitania, which illustrated fourteen ways to tie a cravat. This book was the first to use the word tie in association with neckwear.